The secret ingredient to good food

We don’t sense flavour with just our tongues. Smell, touch, sight, sound, temperature and interoception are all involved in creating the sensation in our brains that we call flavour. Our liking for flavours develops before birth. Our tastebuds can actually have 50 to 100 receptors for each taste, including umami. Strong aromas can lead to smaller bites, suggesting that scent could be used to control portion size. The colour of the food we eat can also affect how we perceive its flavour.


Liquid, Encapsulated and Powder Flavours for all kinds of Food and Processed food Industries


100% Natural Extracts, 100% Natural Flavours & Premium Flavours for all things scrumptious.


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What We Do


Our mission is to add value and be a reliable partner to industries as well as consumers by providing high quality products through extensive research and development


Our vision is set standards for the industry in terms of quality through constant research and development.

Fun Facts

Eating sweet foods helps form a memory of a meal

Fun Fact #1

Eating sweet foods causes your brain to remember the meal

Fun Fact #2

Coffee tastes worse in a flimsy cup than a substantial one

Fun Fact #3

White chocolate isn't actually chocolate.

Fun Fact #4

Bananas are technically berries — and strawberries are not.

Fun Fact #5

The Aztecs used chocolate as currency.

Fun Fact #6

Chili peppers contain a chemical that tricks your mouth into "thinking" it's being burned — that's why spicy food hurts so much.

Fun Fact #7

A cluster of bananas is formerly called a ‘hand’. Along that theme, a single banana is called a ‘finger’.

Fun Fact #8

Egg yolks are one of the few foods that naturally contain Vitamin D.

Fun Fact #9

Pound cake got its name from its original recipe, which called for a pound each of butter, eggs, sugar, and flour.

Fun Fact #10

The hottest part of the chili pepper is not the seeds, but the flesh.

Fun Fact #11

Our History


Launched 100% Natural Extracts and 100% Natural Flavours in the year 2018


Launched Evaporex in the year 2017


Launched Premium Oil Soluble flavours in the year 2016


On popular demand, started Oil Soluble Flavours for the home bakers in the year 2010


Started Fab in the year 1993 for the manufacture of food flavours mainly water soluble flavours for Industrial use.


Started Red Club in the year 1965 for the manufacture of soft drink concentrates


Re-established in New Delhi in the year 1950 after partition


Sher-I Punjab Trading company started in Rawalpindi in the year 1919

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